Overview

The whole system, one voice.

Capture who you are, then create on every channel, on-brand, on time.

See the system

Built for

  • For loan officersYour personal brand, automated
  • For marketing teamsScale without burnout
  • For enterprisesComprehensive solutions at scale

Architecture

Four pillars. One voice.

How the system is built, end-to-end. Capture, generate, schedule, publish.

Browse all pillars

Capture

  • TrueTone Voice & ProfileTru interview, voice model, and the 8 traits + 6 layer captured profile

Create & ship

  • Content GenerationDaily seeds, your-own ideas, every channel
  • Social SchedulingMonth/week/list views, 8 platforms, manage connections
  • WebsitesHosted site, full CMS, blog sync, lead capture, calculators

Channels

Five channels. Each one drafted in your voice.

Email, blog, social, video, audiograms. Every channel with the features that make it ship-ready.

Long-form

  • Email GenerationFull builder, preview, export to CRM
  • Blog GenerationFull posts, social tie-in, voice-readback on your site

Short-form

  • Social Media GenerationText only, or image upload + generation
  • Video + TeleprompterSmooth-scroll script, captions, landscape/square/portrait
  • AudiogramsCustom captions, your voice, 5 templates, deploy to scheduler

Why TrueTone

For the work you’re already doing.

Less overwhelm, fewer vendors, marketing that finally sounds like you.

Pricing & plans

Problems we solve

  • Content creation overwhelm
  • Marketing without time

Compare

  • TrueTone vs agenciesAn order of magnitude lower cost
  • TrueTone vs generic AIAI that learned you, not the internet
  • TrueTone vs DIYMarketing that runs while you close
Pricing

Learn

How LOs put it to work.

Mortgage marketing essays, scenarios, and help the moment you need it.

Read the blog

Browse

  • BlogMortgage marketing essays
  • SupportGet help
Log inStart trial
  • Platform
    • Platform overview
    • For loan officers
    • For marketing teams
    • For enterprises
  • Pillars
    • Pillars overview
    • TrueTone Voice & Profile
    • Content Generation
    • Social Scheduling
    • Websites
  • Features
    • Email Generation
    • Blog Generation
    • Social Media Generation
    • Video + Teleprompter
    • Audiograms
  • Solutions

    Problems we solve

    • Content creation overwhelm
    • Marketing without time

    Compare

    • TrueTone vs agencies
    • TrueTone vs generic AI
    • TrueTone vs DIY
  • Pricing
  • Resources
    • Blog
    • Support
Log inStart your 7-day trial

The promise

Sound like you.
Ship like a team.

TrueTone is the marketing operating system that learns your voice and the topics worth posting, in minutes. From there, every blog, email, social post, video, and audiogram lands in your voice.

Start your 7-day trialSee the platform

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Your Voice. Authentically Amplified. The marketing operating system for mortgage professionals.

Audiences

  • Loan officers
  • Marketing teams
  • Enterprises

Platform

  • Overview
  • Pillars
  • Features
  • Pricing

Resources

  • Blog
  • Support

Company

  • About
  • Contact
  • Join the waitlist

©2026 True Tone AI, Inc.

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For mortgage professionals

Your Voice. Authentically Amplified.

You’re busy with clients, but your brand has to win the market. You don’t know what to post, you don’t have time to make it, and AI makes you sound like everyone else.

TrueTone AI solves it from day one. A short interview captures how you actually speak. Daily curated topics arrive, drafted across blog, email, social, video, audiograms, and your own dedicated website.

All in your voice. All in one place.

Start your 7-day trial

How it works

One conversation. A profile of you. Marketing that's unmistakably yours.

TrueTone is not a content generator bolted onto a template. It is a marketing operating system built on a working model of what you like to speak about and how you specifically communicate across text, voice, and video.

  1. 01

    Meet Tru

    A two-to-five-minute conversation with Tru, your AI interviewer. Not a form. Tru dives into who you are, how you work, how you communicate, and how you want to be seen.

    Tru session2-5 min
    Listening02:14
    Tru is speaking
    Transcript

    “I never lead with the rate. I lead with what the payment actually means for someone’s month.”

  2. 02

    Your TrueTone Profile

    TrueTone turns that conversation into a working model of you: eight named voice traits across six captured layers. No other tool captures a voice this completely. It is the reference behind everything you make next.

    hub.truetone.ai

    Live UI

    The TrueTone Settings page: eight named voice traits, each with a chosen value and a sample sentence written in that voice.
    TrueTone Settings8 named traits · 6 captured layers
  3. 03

    Seeds, curated for you

    You never start from a blank page. Every day, TrueTone surfaces curated Seeds: timely and evergreen topics worth posting, picked for your market. You can even bring or generate your own.

    hub.truetone.ai/seeds

    Live UI

    The Seeds library: a grid of curated mortgage content topics, each with a category tag, headline, and summary.
    SeedsCurated daily · or write your own
  4. 04

    You make the content

    Pick a Seed and TrueTone gets to work drafting content in your voice for any platform you want to deploy to. You shape it, you approve it. Every piece is yours.

    hub.truetone.ai/creations

    Live UI

    A finished creation: a social post drafted from a Seed, with generated content, image, and caption ready to shape and approve.
    A finished creationYou shape it · you approve it
  5. 05

    Deploy it

    Approved blog posts publish to your professional website. Social posts, videos, and audiograms go to the scheduler and post across your platforms on the cadence you set. You're in complete control of when your content goes live.

    hub.truetone.ai

    Live UI

    The Share Blog Post dialog: a preview, the social caption, and a calendar for scheduling the post on your own cadence.
    Share Blog PostSchedule it, or share now
Tru session2-5 min
Listening02:14
Tru is speaking
Transcript

“I never lead with the rate. I lead with what the payment actually means for someone’s month.”

All included

Every channel you need. None of it sounds generic.

Blog, email, social, video, and audiograms, each drafted from your TrueTone Profile so it starts in your voice. The scheduler ships the social posts you approve. One login. One voice. Zero blank pages.

Client email

Email that sounds like you, not a template.

Subject lines, preview text, and full bodies, drafted from your Profile and in your cadence. Dropped into a world-class email builder, your content and images already in place. Shape it, approve it, export ready to send.

See email features
email · builderReady to send
The TrueTone email builder: a styled email with subject line, body, and images pre-populated, ready to shape and send.

Built for how you manage your brand

Whose brand are you building?

Whether you're a solo loan officer, an in-house marketing team, or an enterprise with hundreds of LOs that each want their own marketing, you need one reliable system instead of five separate vendors. See how TrueTone fits your goals.

Loan officers

One voice. Every channel.

Tru captures your voice once. From there, pick from a daily list of curated topics and TrueTone drafts content in your voice across blog, email, social, video, and audiograms. You stay in the flow while your brand stays in front of borrowers.

For loan officers
Marketing teams

One brand. Every voice their own.

Give every loan officer a voice profile of their own under your brand. You stop being the bottleneck on every post and start operating at the brand layer, with cadence visible across the whole roster.

For marketing teams
Enterprises

Brand control and distribution, governed at scale.

Per-Team Member voice profiles for every user, central brand controls, and a dedicated CSM. One system for brand and distribution across every sales Team Member you have.

For enterprises

Built by mortgage marketers

We built this because we lived it.

30+ years of combined leadership running marketing inside top mortgage brands. We watched loan officers struggle to make content, marketing teams fail to keep up with demand, and brand messaging dilute into an afterthought. So we decided to fix it.

Marketing leadership at

  • Movement Mortgage
  • Atlantic Bay Mortgage
  • Atlantic Coast Mortgage
  • Southern Trust Mortgage
  • Nationwide Mortgage Bankers
“Your voice is the asset, not something to replace. We put jet fuel behind it.”
From the founders
Jarrett Stanley, Co-founder & CEO
01

Jarrett Stanley

Co-founder & CEO

View profile↗
Corey Shelton, Co-founder & CTO
02

Corey Shelton

Co-founder & CTO

View profile↗