Playbooks
Marketing systems you can run starting this week.
Complete, step-by-step playbooks for mortgage professionals. No gate, no email required. Each one works with the tools you already have; TrueTone just runs them faster.
- 45 minutes, once a weekThe Friday 45: a weekly content batching system for loan officersOne 45-minute Friday block that produces a full week of content, so you are never staring at a blank cursor on a Tuesday morning.
- 2 hours to set up, then 30 minutes a monthThe past-client reactivation playbookA staged plan for a cold client database: the honest first email after long silence, a monthly cadence after, and an annual review that surfaces refinance and referral opportunities.
- 1 hour to set up, then 20 minutes a weekThe referral partner content playbookContent built for real estate agents to share: co-marketing posts, a weekly partner update, and myth-busting pieces that make your partners look sharp to their own clients.
- About 90 minutes the first week, then roughly 45 minutes weekly after thatOne recording, six pieces: the repurposing playbookRecord five minutes once, then run it through a repeatable loop that turns into a blog post, an email, three social posts, and a video clip.
- 30 days, about 30 to 45 minutes most weekdaysThe 30-day marketing launch for new loan officersA week by week plan for a new loan officer's first month of marketing: what to set up, what to post, who to call, and what to skip entirely.