For loan officers

Always-on marketing
for the always-on loan officer.

A short voice session with Tru, our AI interviewer, captures your TrueTone Profile. From there, daily curated topics arrive in your voice across blog, email, social, video, and audiograms. The scheduler runs the cadence. You stay in the flow while your brand stays in front of your borrowers.

Start your 7-day trial See the math

Always on

Across your platforms

On brand

Rate-watch email · scheduled
Tue · 7:02 AM · queued
Subj · Three things to know about FHA limits for 2026
Hey, the new FHA limits just dropped. Here's what changes for buyers in our area, and the two situations where it actually matters most.
Blog: First-time buyers · live
Mon · published
LinkedIn post · live
Sat · live
Reels script · 0:00 to 0:35
Fri · drafted
Audiogram · 30s · captioned
Thu · approved

The math

Other options just don’t add up.

Marketing for loan officers is usually a choice between paying yourself in time or paying someone who can’t quite get your voice right. Here’s the actual cost-benefit, side by side.

Option 01

DIY

Eight hours a week you don't have.

in cash · all in time

Sunday-night content scrambles. Monday-morning blank cursors. The week's marketing slides whenever a deal moves. Cheapest on paper. Expensive is reality.

Cost$0 / mo
Hours per week6 to 10
Your voiceYes
CadenceWhen you have time

Option 02

Agency / VA

Pay the most for the least.

$1,200 to $2,500

/ month

Briefs, calls, drafts that sound like every other LO they write for. You spend the time you saved correcting tone, then approve a watered-down version.

Cost$1.2k to $2.5k / mo
Hours per week2 to 4
Your voiceApproximated
Cadence1 to 2 pieces a week

The unfair advantage

Option 03

TrueTone

On Brand and On Demand.

$199

/ month

Your voice captured once. Every draft draws from the same Profile. On demand, in your voice, on your cadence. No briefs to write, no drafts to fix.

Cost$199 / mo
Hours per weekShort
Your voiceCaptured exactly
CadenceAs often as you want

See pricing

Make the most of your week

You stay in the flow. Your marketing stays in motion.

Four moments in a week your marketing usually slips through. Here’s what changes when TrueTone is running in parallel to your day.

Sun
9:00 PM
What you’re doing
Five minutes on the couch.
Open today's seeds, curated by the TrueTone team. Tap one that fits your audience. TrueTone drafts it in your voice on the spot, and you schedule it on the cadence you want.
Seed digest · today's curated topics
On your schedule
Today's curated mortgage seeds, tap what speaks to you
Fed cuts 0.25% · FHA limits 2026 · Renters who think they don't qualify · Charlotte median price drop · DPA programs in NC · Refi math on a 0.5% drop · Self-employed buyer talk-track · Quarterly market note
Tap a seed · TrueTone drafts in your voice
Mon
7:00 AM
What you’re doing
You're on a rate-watch call before coffee.
Your phone is ringing. You haven't thought about Monday's market email. You don't have to. The email you drafted in TrueTone yesterday is sitting in your CRM, HTML ready. You hit send when it suits you.
Email · built · ready for your CRM
On your schedule
Three things to know about FHA limits for 2026
Drafted in your voice · subject + preview + body · HTML ready to drop into your CRM
Wed
12:00 PM
What you’re doing
You're at the table on a closing.
Big day. You're not refreshing LinkedIn between signatures. You don't need to. A post you approved earlier this week goes live right on schedule.
LinkedIn · posts on schedule
On your schedule
What a 0.25% rate drop actually means for a $400k payment
Drafted in your voice · approved · scheduled across your platforms
Fri
4:00 PM
What you’re doing
You're heading home for the weekend.
Agent partners and past clients usually get dropped by the end of the week. Not this week. The audiogram you approved earlier in the week posts on schedule to your social channels.
Audiogram · posts on schedule
On your schedule
30s · captioned · in your voice
Posts to LinkedIn + Instagram + Threads · agent partners tagged

Eight platforms, one scheduler

Eight platforms. One scheduler.

Approve content as you draft it. The scheduler posts across LinkedIn, Facebook, Instagram, X, YouTube, TikTok, Threads, and Bluesky on the cadence you set. No tab-juggling at 10pm. No third-party tool to remember. Your pipeline gets your full attention while your brand keeps showing up.

Mon

Tue

Wed

Today

Thu

Fri

Sat

Sun