Overview

The whole system, one voice.

Capture who you are, then create on every channel, on-brand, on time.

See the system

Built for

  • For loan officersYour personal brand, automated
  • For marketing teamsScale without burnout
  • For enterprisesComprehensive solutions at scale

Architecture

Four pillars. One voice.

How the system is built, end-to-end. Capture, generate, schedule, publish.

Browse all pillars

Capture

  • TrueTone Voice & ProfileTru interview, voice model, and the 8 traits + 6 layer captured profile

Create & ship

  • Content GenerationDaily seeds, your-own ideas, every channel
  • Social SchedulingMonth/week/list views, 8 platforms, manage connections
  • WebsitesHosted site, full CMS, blog sync, lead capture, calculators

Channels

Five channels. Each one drafted in your voice.

Email, blog, social, video, audiograms. Every channel with the features that make it ship-ready.

Long-form

  • Email GenerationFull builder, preview, export to CRM
  • Blog GenerationFull posts, social tie-in, voice-readback on your site

Short-form

  • Social Media GenerationText only, or image upload + generation
  • Video + TeleprompterSmooth-scroll script, captions, landscape/square/portrait
  • AudiogramsCustom captions, your voice, 5 templates, deploy to scheduler

Why TrueTone

For the work you’re already doing.

Less overwhelm, fewer vendors, marketing that finally sounds like you.

Pricing & plans

Problems we solve

  • Content creation overwhelm
  • Marketing without time

Compare

  • TrueTone vs agenciesAn order of magnitude lower cost
  • TrueTone vs generic AIAI that learned you, not the internet
  • TrueTone vs DIYMarketing that runs while you close
Pricing

Learn

How LOs put it to work.

Mortgage marketing essays, scenarios, and help the moment you need it.

Read the blog

Browse

  • BlogMortgage marketing essays
  • SupportGet help
Log inStart trial
  • Platform
    • Platform overview
    • For loan officers
    • For marketing teams
    • For enterprises
  • Pillars
    • Pillars overview
    • TrueTone Voice & Profile
    • Content Generation
    • Social Scheduling
    • Websites
  • Features
    • Email Generation
    • Blog Generation
    • Social Media Generation
    • Video + Teleprompter
    • Audiograms
  • Solutions

    Problems we solve

    • Content creation overwhelm
    • Marketing without time

    Compare

    • TrueTone vs agencies
    • TrueTone vs generic AI
    • TrueTone vs DIY
  • Pricing
  • Resources
    • Blog
    • Support
Log inStart your 7-day trial

The promise

Sound like you.
Ship like a team.

TrueTone is the marketing operating system that learns your voice and the topics worth posting, in minutes. From there, every blog, email, social post, video, and audiogram lands in your voice.

Start your 7-day trialSee the platform

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Your Voice. Authentically Amplified. The marketing operating system for mortgage professionals.

Audiences

  • Loan officers
  • Marketing teams
  • Enterprises

Platform

  • Overview
  • Pillars
  • Features
  • Pricing

Resources

  • Blog
  • Support

Company

  • About
  • Contact
  • Join the waitlist

©2026 True Tone AI, Inc.

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Pillar 02 · Content generation

One ideabecomes fivedraftsin your voice.

Show up everywhere your audience does without writing every word yourself. TrueTone turns one topic into email, social, blog, video, and audiogram drafts, all written from your TrueTone Profile in the voice your borrowers already know.

Start your 7-day trial

hub.truetone.ai/seeds

Actual product UI

TrueTone seed detail screen with the Generate Content panel open.
Generate Content from a seedSeed detail · output picker · target audience

Actual generation flow

Your content starts with a seed, not a blank prompt.

Pick a seed, choose the channels, set the audience, and TrueTone writes each draft from your TrueTone Profile so the voice carries across all five.

01

Start from a seed

Curated daily or made from your own prompt

Never blank

02

Choose the formats

Email, social, blog, video, audiogram

5 channels

03

Add the audience

Always in view when you generate

Audience-aware

04

Generate the batch

Five drafts ready for your review

1 click

01

Start from a seed

Curated daily or made from your own prompt

Never blank

02

Choose the formats

Email, social, blog, video, audiogram

5 channels

03

Add the audience

Always in view when you generate

Audience-aware

04

Generate the batch

Five drafts ready for your review

1 click

Never stare at a blank post

Fresh Content Delivered Without Lifting A Finger.

Subscribe to the topics that move your business. TrueTone keeps a pulse on what's happening in the market and in the news, packages what's worth saying, and puts ready-to-use seeds in your feed the moment they break.

Investment
MortgageGuide

Non-QM Loans: Mortgages for Borrowers Who Don't Fit the Box

If your income looks unusual on paper, a conventional mortgage application can feel impossible. Here is what actually closes.

Added 21 days ago
VA loans
VAPolicy

2026 VA Funding Fee Adjustments. Which Veterans Save.

A breakdown of the new fee schedule, who benefits, and the exact dollar impact on a $400k loan.

Added 6 days ago
Pre-approval
BuyerGuide

Pre-approved vs. Pre-qualified. The Two Minutes That Decide.

Why one wins offers and the other does not, written for a first-time buyer scrolling on a Saturday.

Added 11 days ago
Self-employed
IncomeDocs

1099 Income. Two-year Average. The Doc Stack That Closes.

What underwriters actually want from self-employed borrowers, in the order they want it.

Added 13 days ago
Down payment
DPAPrograms

Five Down-Payment Assistance Programs in Your State

The one your average buyer misses, and the one that stacks with conventional financing the best.

Added 15 days ago
Investment
MortgageGuide

Non-QM Loans: Mortgages for Borrowers Who Don't Fit the Box

If your income looks unusual on paper, a conventional mortgage application can feel impossible. Here is what actually closes.

Added 21 days ago
VA loans
VAPolicy

2026 VA Funding Fee Adjustments. Which Veterans Save.

A breakdown of the new fee schedule, who benefits, and the exact dollar impact on a $400k loan.

Added 6 days ago
Pre-approval
BuyerGuide

Pre-approved vs. Pre-qualified. The Two Minutes That Decide.

Why one wins offers and the other does not, written for a first-time buyer scrolling on a Saturday.

Added 11 days ago
Self-employed
IncomeDocs

1099 Income. Two-year Average. The Doc Stack That Closes.

What underwriters actually want from self-employed borrowers, in the order they want it.

Added 13 days ago
Down payment
DPAPrograms

Five Down-Payment Assistance Programs in Your State

The one your average buyer misses, and the one that stacks with conventional financing the best.

Added 15 days ago
First-time buyers
BuyerMath

Renter to Owner at This Week's Rate

The monthly delta that flips the rent-versus-buy decision in your county, math you can text in two sentences.

Added 2 days ago
Rate move
RatesRefi

Rates Dropped a Quarter Point. The Text to Send.

Anyone you closed in the last 60 days at 7.25 or above just moved into the money. Word-for-word outreach.

Added This morning
Jumbo
JumboRates

Jumbo Spreads Just Narrowed. The Bracket That Got Cheaper.

Where jumbo pricing now sits relative to conforming, and the loan size where the math newly favors a jumbo.

Added 4 days ago
Local market
InventoryLocal

Active Listings Up 22% Year Over Year.

What expanding inventory does to your buyer pool right now, and the three follow-up moves to make this week.

Added 5 days ago
Refi
RefiOutreach

Triggered Alert: Past Clients Now in the Money

Auto-built list of borrowers from the last 18 months whose rate just moved past the refi threshold.

Added Today
First-time buyers
BuyerMath

Renter to Owner at This Week's Rate

The monthly delta that flips the rent-versus-buy decision in your county, math you can text in two sentences.

Added 2 days ago
Rate move
RatesRefi

Rates Dropped a Quarter Point. The Text to Send.

Anyone you closed in the last 60 days at 7.25 or above just moved into the money. Word-for-word outreach.

Added This morning
Jumbo
JumboRates

Jumbo Spreads Just Narrowed. The Bracket That Got Cheaper.

Where jumbo pricing now sits relative to conforming, and the loan size where the math newly favors a jumbo.

Added 4 days ago
Local market
InventoryLocal

Active Listings Up 22% Year Over Year.

What expanding inventory does to your buyer pool right now, and the three follow-up moves to make this week.

Added 5 days ago
Refi
RefiOutreach

Triggered Alert: Past Clients Now in the Money

Auto-built list of borrowers from the last 18 months whose rate just moved past the refi threshold.

Added Today
Fed
PolicyRates

The Fed Signaled Patience. Here Is What It Means for Spring Buyers.

Cuts are not coming as fast as the headlines wanted. The two scenarios your buyers should plan around right now.

Added Today
FHA
FHALimits

FHA Loan Limit Update for Your County

Who newly qualifies, who does not, and the buyer cohort it expands by the most in 2026.

Added This week
HELOC
HELOCStrategy

HELOC or Cash-out Refi in a Falling-Rate Market?

The math behind picking either, plus the rate threshold where the answer flips.

Added 8 days ago
Investment
DSCRRental

DSCR Loans in Your Zip. The Break-Even Rent.

Cap-rate-driven math on a rental at today's pricing, and the rent figure that makes the deal pencil.

Added 9 days ago
First-time buyers
LocalData

Median Down Payment in Your County Rose 4%.

The new number to actually budget for, and the three programs that close the gap fastest.

Added 7 days ago
Fed
PolicyRates

The Fed Signaled Patience. Here Is What It Means for Spring Buyers.

Cuts are not coming as fast as the headlines wanted. The two scenarios your buyers should plan around right now.

Added Today
FHA
FHALimits

FHA Loan Limit Update for Your County

Who newly qualifies, who does not, and the buyer cohort it expands by the most in 2026.

Added This week
HELOC
HELOCStrategy

HELOC or Cash-out Refi in a Falling-Rate Market?

The math behind picking either, plus the rate threshold where the answer flips.

Added 8 days ago
Investment
DSCRRental

DSCR Loans in Your Zip. The Break-Even Rent.

Cap-rate-driven math on a rental at today's pricing, and the rent figure that makes the deal pencil.

Added 9 days ago
First-time buyers
LocalData

Median Down Payment in Your County Rose 4%.

The new number to actually budget for, and the three programs that close the gap fastest.

Added 7 days ago

From draft to export-ready

Drafted in your voice. Designed in your brand.

The draft lands in a real builder with twenty-plus blocks, drag-and-drop layout, your brand colors already applied, and merge fields organized by category. Finish it, export it, and send from wherever you already email.

hub.truetone.ai/email

Live UI

The TrueTone Email Builder with block palette, canvas preview, and inspector pane.
Email BuilderBlocks · brand · merge fields · export-ready

Video without the dread

The script writes itself. The teleprompter paces you.

TrueTone drafts the script from your TrueTone Profile in your cadence, and the built-in teleprompter scrolls at your delivery speed. Every video you record gets customizable captions automatically, styled to your brand. Record in landscape, square, or story for YouTube, Instagram Reels, and TikTok.

hub.truetone.ai/video

Live UI

The TrueTone teleprompter view with script panel and recording controls.
TeleprompterScript · teleprompter · captions · brand-styled

Audio that sounds like you

Your real voice, in every audiogram.

Each audiogram writes its own original script in your captured TrueTone Voice. Six creative controls shape the finish: captions, colors, layout, template, fonts, and music.

The audiogram editor: brand controls for fonts and colors with a live preview.

Iteration without Frustration

Not Quite Right? Regenerate In One Click.

Every creation comes with one-tap regeneration capabilities so you can dial in your results. Your TrueTone Profile stays in focus and the output adjusts in seconds.

hub.truetone.ai

Live UI

The regenerate menu on a draft: less formal, shorter, different angle, and add a CTA.
RegenerateLess formal · Shorter · Different angle · Add a CTA

Built by mortgage marketers

We built this because we lived it.

30+ years of combined leadership running marketing inside top mortgage brands. We watched loan officers struggle to make content, marketing teams fail to keep up with demand, and brand messaging dilute into an afterthought. So we decided to fix it.

Marketing leadership at

  • Movement Mortgage
  • Atlantic Bay Mortgage
  • Atlantic Coast Mortgage
  • Southern Trust Mortgage
  • Nationwide Mortgage Bankers
“Your voice is the asset, not something to replace. We put jet fuel behind it.”
From the founders
Jarrett Stanley, Co-founder & CEO
01

Jarrett Stanley

Co-founder & CEO

View profile↗
Corey Shelton, Co-founder & CTO
02

Corey Shelton

Co-founder & CTO

View profile↗