Overview

The whole system, one voice.

Capture who you are, then create on every channel, on-brand, on time.

See the system

Built for

  • For loan officersYour personal brand, automated
  • For marketing teamsScale without burnout
  • For enterprisesComprehensive solutions at scale

Architecture

Four pillars. One voice.

How the system is built, end-to-end. Capture, generate, schedule, publish.

Browse all pillars

Capture

  • TrueTone Voice & ProfileTru interview, voice model, and the 8 traits + 6 layer captured profile

Create & ship

  • Content GenerationDaily seeds, your-own ideas, every channel
  • Social SchedulingMonth/week/list views, 8 platforms, manage connections
  • WebsitesHosted site, full CMS, blog sync, lead capture, calculators

Channels

Five channels. Each one drafted in your voice.

Email, blog, social, video, audiograms. Every channel with the features that make it ship-ready.

Long-form

  • Email GenerationFull builder, preview, export to CRM
  • Blog GenerationFull posts, social tie-in, voice-readback on your site

Short-form

  • Social Media GenerationText only, or image upload + generation
  • Video + TeleprompterSmooth-scroll script, captions, landscape/square/portrait
  • AudiogramsCustom captions, your voice, 5 templates, deploy to scheduler

Why TrueTone

For the work you’re already doing.

Less overwhelm, fewer vendors, marketing that finally sounds like you.

Pricing & plans

Problems we solve

  • Content creation overwhelm
  • Marketing without time

Compare

  • TrueTone vs agenciesAn order of magnitude lower cost
  • TrueTone vs generic AIAI that learned you, not the internet
  • TrueTone vs DIYMarketing that runs while you close
Pricing

Learn

How LOs put it to work.

Mortgage marketing essays, scenarios, and help the moment you need it.

Read the blog

Browse

  • BlogMortgage marketing essays
  • SupportGet help
Log inStart trial
  • Platform
    • Platform overview
    • For loan officers
    • For marketing teams
    • For enterprises
  • Pillars
    • Pillars overview
    • TrueTone Voice & Profile
    • Content Generation
    • Social Scheduling
    • Websites
  • Features
    • Email Generation
    • Blog Generation
    • Social Media Generation
    • Video + Teleprompter
    • Audiograms
  • Solutions

    Problems we solve

    • Content creation overwhelm
    • Marketing without time

    Compare

    • TrueTone vs agencies
    • TrueTone vs generic AI
    • TrueTone vs DIY
  • Pricing
  • Resources
    • Blog
    • Support
Log inStart your 7-day trial

For teams

One system.
Every loan officer in their own voice.

A voice profile for every team member, under one brand standard, governed centrally. Let's talk about a rollout for your team.

Talk to salesSee pricing

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Your Voice. Authentically Amplified. The marketing operating system for mortgage professionals.

Audiences

  • Loan officers
  • Marketing teams
  • Enterprises

Platform

  • Overview
  • Pillars
  • Features
  • Pricing

Resources

  • Blog
  • Support

Company

  • About
  • Contact
  • Join the waitlist

©2026 True Tone AI, Inc.

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For Enterprises

Marketing infrastructure, governed at scale.

A single system for brand and distribution across every loan officer in your organization, per-LO voice profiles, central brand controls, and the rollout your team already asks for.

Talk to sales
Governance, Q2
All systems healthy
Per-LOVoice profiles
1Brand standard
SSO + SCIMIdentity
DedicatedCSM
SSO + role-based accessAvailable
Per-LO voice profilesBuilt in
Org admin + content libraryAvailable
Dedicated CSMIncluded

Distribution at scale

Hundreds of LOs. One scheduler.

Approved drafts ship to LinkedIn, Facebook, Instagram, X, YouTube, TikTok, Threads, and Bluesky from one place, every loan officer, every branch, every market. Cadence visibility at the org level. No third-party scheduler licensing across teams. No five-vendor stack to audit.

Mon

28

Tue

29

Wed

30

Today

Thu

01

Fri

02

Sat

03

Sun

04

08:00

Fed cut talk-track

12:00

Reels · 3 questions

17:00

Closing-day story

09:30

FHA limits primer

15:00

Rates this week

07:30

Renters who think they don't qualify

11:00

Mortgage 101 · 60s

14:00

Local market update

08:00

DPA programs in NC

13:00

Carousel · refi math

18:00

Quick win story

09:00

Q2 market note

16:00

Friday hot take

10:00

First-time buyer guide

10:00

Weekend recap

  • Mon

    28

    3 posts

    • Fed cut talk-track

      08:00

    • Reels · 3 questions

      12:00

    • Closing-day story

      17:00

  • Tue

    29

    2 posts

    • FHA limits primer

      09:30

    • Rates this week

      15:00

  • Wed

    30

    Today
    3 posts

    • Renters who think they don't qualify

      07:30

    • Mortgage 101 · 60s

      11:00

    • Local market update

      14:00

  • Thu

    01

    3 posts

    • DPA programs in NC

      08:00

    • Carousel · refi math

      13:00

    • Quick win story

      18:00

  • Fri

    02

    2 posts

    • Q2 market note

      09:00

    • Friday hot take

      16:00

  • Sat

    03

    1 post

    • First-time buyer guide

      10:00

  • Sun

    04

    1 post

    • Weekend recap

      10:00

Ships to all eight

  • LinkedIn
  • Facebook
  • Instagram
  • X
  • YouTube
  • TikTok
  • Threads
  • Bluesky
See how scheduling works

Built by mortgage marketers

We built this because we lived it.

30+ years of combined leadership running marketing inside top mortgage brands. We watched loan officers struggle to make content, marketing teams fail to keep up with demand, and brand messaging dilute into an afterthought. So we decided to fix it.

Marketing leadership at

  • Movement Mortgage
  • Atlantic Bay Mortgage
  • Atlantic Coast Mortgage
  • Southern Trust Mortgage
  • Nationwide Mortgage Bankers
“Your voice is the asset, not something to replace. We put jet fuel behind it.”
From the founders
Jarrett Stanley, Co-founder & CEO
01

Jarrett Stanley

Co-founder & CEO

View profile↗
Corey Shelton, Co-founder & CTO
02

Corey Shelton

Co-founder & CTO

View profile↗