For Enterprises

A voice for every loan officer.
One brand as their north star.

Give every loan officer in your mortgage organization a marketing system that sounds like them and stays on your brand. Per-loan-officer voice profiles, central brand controls, and identity that fits your stack. Individual loan officers launch first. Enterprise rollout opens next.

Join the Enterprise waitlist

What you’re working against

Your brand is only as consistent as your least active loan officer.

You set the brand. Then your whole roster takes it to LinkedIn, Facebook, and Instagram on their own, on their own schedule, in their own words. Some go quiet. Some post what every other loan officer in the country is posting. A few go off-brand the week you stop watching. You answer asset requests one flyer at a time and still cannot show the CFO who is marketing.

The asset request never ends.
Can I get a flyer for an open house in two hours? From every loan officer, every week. Your team turns into a print shop instead of a marketing function.
Your whole roster posts the same thing.
To stay on brand, every loan officer pulls from the same internal library, so the personal brand you are paying for reads like a template. A distinct perspective and voice behind every asset is more than a marketing team can produce by hand.
You can't see who's actually marketing.
Seats bought is not adoption. Without activation data on each loan officer, you are defending a marketing budget on faith instead of evidence.

What changes

One system. Every loan officer. Your brand on all of it.

TrueTone captures each loan officer’s voice in one short session with Tru, then drafts in that voice across every channel. Your brand standard rides on every piece.

Who they are

Each loan officer's voice, captured once in a short session with Tru.

A distinct profile per LO

What they publish

Drafts arrive on demand across blog, email, social, video, and audio, in their voice and your brand.

Five channels, one profile

Where it goes

Approved content ships across eight platforms from one scheduler, on the cadence you set.

Visibility at the brand layer

Who they are

Each loan officer's voice, captured once in a short session with Tru.

A distinct profile per LO

What they publish

Drafts arrive on demand across blog, email, social, video, and audio, in their voice and your brand.

Five channels, one profile

Where it goes

Approved content ships across eight platforms from one scheduler, on the cadence you set.

Visibility at the brand layer

The part canned content can’t do

One brand standard. A voice for every loan officer.

Hand three loan officers the same market update. A content library gives you three identical posts. TrueTone gives you three posts that sound like three different people and carry the same brand. That difference is why your loan officers publish, and why their borrowers read.

Your brand

Brand standard · applied by default

Seed · Fed cuts 0.25%

Marcus Reed

Senior Loan Officer · Charlotte, NC

The Fed moved a quarter point yesterday. Before you refresh your rate app, here's the part that actually changes your monthly payment, and the part that doesn't. If you've been waiting on the sidelines, this is the conversation I'm having with my buyers this week.

From their TrueTone Profile

ToneDirect
VocabularyPlain
AngleBuyer-first

Naomi Grant

Loan Officer · Raleigh, NC

So what does a 0.25% cut really mean if you're buying your first home this year? Less than the headlines suggest, and more than the people telling you to wait want to admit. Three buyers I'm working with just ran the new numbers. Want me to run yours?

From their TrueTone Profile

ToneWarm
StyleQuestion-led
FocusFirst-time buyers

Daniel Park

Senior Loan Officer · Greensboro, NC

0.25% cut. On a $400,000 loan at today's pricing, that's roughly $60 a month. Not the whole story on its own. But if you were priced just outside the conforming range last quarter, the math moved back in your favor. Happy to show you where you land.

From their TrueTone Profile

ToneAnalytical
DetailNumbers-forward
LengthConcise

Illustrative example. Not real loan officers or customer output.

Built for the way you buy

Governed the way your security team expects.

Set your brand once. Every draft inherits it. Provision and remove access through the identity system you already run. Keep a human in the loop on every send.

Central brand controls: Logo, colors, fonts, and required disclaimers live at the org level. Every draft carries them by default, including the days a loan officer is not thinking about it.
Per-loan-officer voice profiles: Distinct voices under one brand. No loan officer sounds like the template, and none sounds off-brand. Each one is built from their own TrueTone Profile.
Org admin and content library: Push company-wide topics, review the team's library, and reassign content from one pane. The work is strategic, not coordination.
Approval in your hands: Every piece is reviewed before it publishes. Route it through your existing approval process. A person decides what ships, on every send.
SSO and SCIM: Enterprise rollouts are scoped for SSO and SCIM provisioning, so access fits the identity stack your IT team already trusts, not the other way around.
A dedicated CSM: A named contact who owns your rollout and your activation. Not a ticket queue.

Distribution at scale

Your whole roster. One scheduler.

Approved drafts ship to LinkedIn, Facebook, Instagram, X, YouTube, TikTok, Threads, and Bluesky from one place. Every loan officer, every branch, every market. You see the cadence at the org level without licensing a separate scheduler for each team or auditing a five-vendor stack.

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