Overview

The whole system, one voice.

Capture who you are, then create on every channel, on-brand, on time.

See the system

Built for

  • For loan officersYour personal brand, automated
  • For marketing teamsScale without burnout
  • For enterprisesComprehensive solutions at scale

Architecture

Four pillars. One voice.

How the system is built, end-to-end. Capture, generate, schedule, publish.

Browse all pillars

Capture

  • TrueTone Voice & ProfileTru interview, voice model, and the 8 traits + 6 layer captured profile

Create & ship

  • Content GenerationDaily seeds, your-own ideas, every channel
  • Social SchedulingMonth/week/list views, 8 platforms, manage connections
  • WebsitesHosted site, full CMS, blog sync, lead capture, calculators

Channels

Five channels. Each one drafted in your voice.

Email, blog, social, video, audiograms. Every channel with the features that make it ship-ready.

Long-form

  • Email GenerationFull builder, preview, export to CRM
  • Blog GenerationFull posts, social tie-in, voice-readback on your site

Short-form

  • Social Media GenerationText only, or image upload + generation
  • Video + TeleprompterSmooth-scroll script, captions, landscape/square/portrait
  • AudiogramsCustom captions, your voice, 5 templates, deploy to scheduler

Why TrueTone

For the work you’re already doing.

Less overwhelm, fewer vendors, marketing that finally sounds like you.

Pricing & plans

Problems we solve

  • Content creation overwhelm
  • Marketing without time

Compare

  • TrueTone vs agenciesAn order of magnitude lower cost
  • TrueTone vs generic AIAI that learned you, not the internet
  • TrueTone vs DIYMarketing that runs while you close
Pricing

Learn

How LOs put it to work.

Mortgage marketing essays, scenarios, and help the moment you need it.

Read the blog

Browse

  • BlogMortgage marketing essays
  • ContactTalk to a real person
Log inStart trial
  • Platform
    • Platform overview
    • For loan officers
    • For marketing teams
    • For enterprises
  • Pillars
    • Pillars overview
    • TrueTone Voice & Profile
    • Content Generation
    • Social Scheduling
    • Websites
  • Features
    • Email Generation
    • Blog Generation
    • Social Media Generation
    • Video + Teleprompter
    • Audiograms
  • Solutions

    Problems we solve

    • Content creation overwhelm
    • Marketing without time

    Compare

    • TrueTone vs agencies
    • TrueTone vs generic AI
    • TrueTone vs DIY
  • Pricing
  • Resources
    • Blog
    • Contact
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TrueTone AI

The promise

Sound like you.
Ship like a team.

TrueTone is the marketing operating system that learns your voice and the topics worth posting, in minutes. From there, every blog, email, social post, video, and audiogram lands in your voice.

Start your 7-day trialSee the platform

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Your Voice. Authentically Amplified. The marketing operating system for mortgage professionals.

Audiences

  • Loan officers
  • Marketing teams
  • Enterprises

Platform

  • Overview
  • Pillars
  • Features
  • Pricing

Resources

  • Blog
  • Contact

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  • About
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©2026 TrueTone AI, Inc.

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Feature · Blog

A long-form post
that sounds like you wrote it.

Choose a topic from our curated list of seeds, or a topic of your own, and what comes back is a long-form post drawn from your TrueTone Profile, in the voice you actually use, yours to read and sharpen however you want before it goes onto your hosted site’s blog feed.

Start your 7-day trial

jarrettstanley.com/blog/mortgage-pre-approval-guide

Live site

A published blog post on a TrueTone-built mortgage site with author, date, read time, and audio playback.
A published blog postAuthor · date · read time · Listen to Article

How a great blog post gets made

Your TrueTone Profile + A Timely Topic = A Unique and Engaging Blog

A timely topic is what gets your post opened. Your voice is what keeps it from sounding like every other LO writing about the same rate move. The combination is what makes a borrower remember you wrote it.

01

TrueTone Profile

Your voice, captured once at onboarding

8 traits + 6 layers

02

A seed

A topic worth a long-form post, surfaced by TrueTone or brought by you

Timely by design

03

A great blog post

Long-form in your voice, ready for your review

Publishes to your site

01

TrueTone Profile

Your voice, captured once at onboarding

8 traits + 6 layers

02

A seed

A topic worth a long-form post, surfaced by TrueTone or brought by you

Timely by design

03

A great blog post

Long-form in your voice, ready for your review

Publishes to your site

Never stare at a blank post

Fresh Content Delivered Without Lifting A Finger.

Subscribe to the topics that move your business. TrueTone keeps a pulse on what's happening in the market and in the news, packages what's worth saying, and puts ready-to-use seeds in your feed the moment they break.

Investment
MortgageGuide

Non-QM Loans: Mortgages for Borrowers Who Don't Fit the Box

If your income looks unusual on paper, a conventional mortgage application can feel impossible. Here is what actually closes.

Added 21 days ago
VA loans
VAPolicy

2026 VA Funding Fee Adjustments. Which Veterans Save.

A breakdown of the new fee schedule, who benefits, and the exact dollar impact on a $400k loan.

Added 6 days ago
Pre-approval
BuyerGuide

Pre-approved vs. Pre-qualified. The Two Minutes That Decide.

Why one wins offers and the other does not, written for a first-time buyer scrolling on a Saturday.

Added 11 days ago
Self-employed
IncomeDocs

1099 Income. Two-year Average. The Doc Stack That Closes.

What underwriters actually want from self-employed borrowers, in the order they want it.

Added 13 days ago
Down payment
DPAPrograms

Five Down-Payment Assistance Programs in Your State

The one your average buyer misses, and the one that stacks with conventional financing the best.

Added 15 days ago
Investment
MortgageGuide

Non-QM Loans: Mortgages for Borrowers Who Don't Fit the Box

If your income looks unusual on paper, a conventional mortgage application can feel impossible. Here is what actually closes.

Added 21 days ago
VA loans
VAPolicy

2026 VA Funding Fee Adjustments. Which Veterans Save.

A breakdown of the new fee schedule, who benefits, and the exact dollar impact on a $400k loan.

Added 6 days ago
Pre-approval
BuyerGuide

Pre-approved vs. Pre-qualified. The Two Minutes That Decide.

Why one wins offers and the other does not, written for a first-time buyer scrolling on a Saturday.

Added 11 days ago
Self-employed
IncomeDocs

1099 Income. Two-year Average. The Doc Stack That Closes.

What underwriters actually want from self-employed borrowers, in the order they want it.

Added 13 days ago
Down payment
DPAPrograms

Five Down-Payment Assistance Programs in Your State

The one your average buyer misses, and the one that stacks with conventional financing the best.

Added 15 days ago
First-time buyers
BuyerMath

Renter to Owner at This Week's Rate

The monthly delta that flips the rent-versus-buy decision in your county, math you can text in two sentences.

Added 2 days ago
Rate move
RatesRefi

Rates Dropped a Quarter Point. The Text to Send.

Anyone you closed in the last 60 days at 7.25 or above just moved into the money. Word-for-word outreach.

Added This morning
Jumbo
JumboRates

Jumbo Spreads Just Narrowed. The Bracket That Got Cheaper.

Where jumbo pricing now sits relative to conforming, and the loan size where the math newly favors a jumbo.

Added 4 days ago
Local market
InventoryLocal

Active Listings Up 22% Year Over Year.

What expanding inventory does to your buyer pool right now, and the three follow-up moves to make this week.

Added 5 days ago
Refi
RefiOutreach

Triggered Alert: Past Clients Now in the Money

Auto-built list of borrowers from the last 18 months whose rate just moved past the refi threshold.

Added Today
First-time buyers
BuyerMath

Renter to Owner at This Week's Rate

The monthly delta that flips the rent-versus-buy decision in your county, math you can text in two sentences.

Added 2 days ago
Rate move
RatesRefi

Rates Dropped a Quarter Point. The Text to Send.

Anyone you closed in the last 60 days at 7.25 or above just moved into the money. Word-for-word outreach.

Added This morning
Jumbo
JumboRates

Jumbo Spreads Just Narrowed. The Bracket That Got Cheaper.

Where jumbo pricing now sits relative to conforming, and the loan size where the math newly favors a jumbo.

Added 4 days ago
Local market
InventoryLocal

Active Listings Up 22% Year Over Year.

What expanding inventory does to your buyer pool right now, and the three follow-up moves to make this week.

Added 5 days ago
Refi
RefiOutreach

Triggered Alert: Past Clients Now in the Money

Auto-built list of borrowers from the last 18 months whose rate just moved past the refi threshold.

Added Today
Fed
PolicyRates

The Fed Signaled Patience. Here Is What It Means for Spring Buyers.

Cuts are not coming as fast as the headlines wanted. The two scenarios your buyers should plan around right now.

Added Today
FHA
FHALimits

FHA Loan Limit Update for Your County

Who newly qualifies, who does not, and the buyer cohort it expands by the most in 2026.

Added This week
HELOC
HELOCStrategy

HELOC or Cash-out Refi in a Falling-Rate Market?

The math behind picking either, plus the rate threshold where the answer flips.

Added 8 days ago
Investment
DSCRRental

DSCR Loans in Your Zip. The Break-Even Rent.

Cap-rate-driven math on a rental at today's pricing, and the rent figure that makes the deal pencil.

Added 9 days ago
First-time buyers
LocalData

Median Down Payment in Your County Rose 4%.

The new number to actually budget for, and the three programs that close the gap fastest.

Added 7 days ago
Fed
PolicyRates

The Fed Signaled Patience. Here Is What It Means for Spring Buyers.

Cuts are not coming as fast as the headlines wanted. The two scenarios your buyers should plan around right now.

Added Today
FHA
FHALimits

FHA Loan Limit Update for Your County

Who newly qualifies, who does not, and the buyer cohort it expands by the most in 2026.

Added This week
HELOC
HELOCStrategy

HELOC or Cash-out Refi in a Falling-Rate Market?

The math behind picking either, plus the rate threshold where the answer flips.

Added 8 days ago
Investment
DSCRRental

DSCR Loans in Your Zip. The Break-Even Rent.

Cap-rate-driven math on a rental at today's pricing, and the rent figure that makes the deal pencil.

Added 9 days ago
First-time buyers
LocalData

Median Down Payment in Your County Rose 4%.

The new number to actually budget for, and the three programs that close the gap fastest.

Added 7 days ago

Inside the blog editor

Spin up a compelling article in seconds.

The first draft lands in the editor in seconds. From there it behaves like any blog editor: rewrite a paragraph, swap a headline, or hit publish to push it live on your site.

hub.truetone.ai/create/blog/draft

Blog editor

The TrueTone blog editor with a VA Loan Guide draft, status set to Draft, Publish Now and Schedule Publication actions, and the Regenerate Blog Post panel.
A draft, ready to reviewDraft · not published until you say so

Where the post goes live

Onto a real site. Yours.

Publishing a post adds it to the blog feed on your hosted TrueTone site, at your subdomain, with SSL and hosting included. No copy-paste into a separate CMS, no plugin to keep alive. This is a live LO site built by TrueTone.

See the hosted site

jarrettstanley.truesite.ai

Live site

A live TrueTone-built loan officer website showing the published blog feed on the LO's own subdomain
Your blog feed, on your hosted siteLive snapshot · published posts only

Sharpen the draft, not your patience

Article off the mark? Regenerate the draft in one click.

Every blog draft comes with one-tap regeneration so you can dial in the angle, length, and tone. Your TrueTone Profile stays in focus and the article rewrites in seconds.

hub.truetone.ai

Live UI

The regenerate menu on a blog draft: shorter, different angle, more conversational, tighter intro.
Regenerate the articleShorter · Different angle · More conversational · Tighter intro

Built by mortgage marketers

We built this because we lived it.

30+ years of combined leadership running marketing inside top mortgage brands. We watched loan officers struggle to make content, marketing teams fail to keep up with demand, and brand messaging dilute into an afterthought. So we decided to fix it.

“Your voice is the asset, not something to replace. We put jet fuel behind it.”
From the founders
Jarrett Stanley, Co-founder & CEO
01

Jarrett Stanley

Co-founder & CEO

View profile↗
Corey Shelton, Co-founder & CTO
02

Corey Shelton

Co-founder & CTO

View profile↗