Overview

The whole system, one voice.

Capture who you are, then create on every channel, on-brand, on time.

See the system

Built for

  • For loan officersYour personal brand, automated
  • For marketing teamsScale without burnout
  • For enterprisesComprehensive solutions at scale

Architecture

Four pillars. One voice.

How the system is built, end-to-end. Capture, generate, schedule, publish.

Browse all pillars

Capture

  • TrueTone Voice & ProfileTru interview, voice model, and the 8 traits + 6 layer captured profile

Create & ship

  • Content GenerationDaily seeds, your-own ideas, every channel
  • Social SchedulingMonth/week/list views, 8 platforms, manage connections
  • WebsitesHosted site, full CMS, blog sync, lead capture, calculators

Channels

Five channels. Each one drafted in your voice.

Email, blog, social, video, audiograms. Every channel with the features that make it ship-ready.

Browse all features

Long-form

  • Email GenerationFull builder, preview, export to CRM
  • Blog GenerationFull posts, social tie-in, voice-readback on your site

Short-form

  • Social Media GenerationText only, or image upload + generation
  • Video + TeleprompterSmooth-scroll script, captions, landscape/square/portrait
  • AudiogramsCustom captions, your voice, 5 templates, deploy to scheduler

Why TrueTone

For the work you’re already doing.

Less overwhelm, fewer vendors, marketing that finally sounds like you.

Pricing & plans

Problems we solve

  • Content creation overwhelm
  • Inconsistent branding
  • Marketing without time

Compare

  • TrueTone vs agenciesAn order of magnitude lower cost
  • TrueTone vs generic AIAI that learned you, not the internet
  • TrueTone vs DIYMarketing that runs while you close
Pricing

Learn

How LOs put it to work.

Mortgage marketing essays, scenarios, and help the moment you need it.

Read the blog

Browse

  • BlogMortgage marketing essays
  • Use casesHow LOs run their week
  • What changesBefore / with TrueTone
  • SupportGet help
Log inStart trial
01Menu
  • Platform
    • Platform overview
    • For loan officers
    • For marketing teams
    • For enterprises
  • Pillars
    • Pillars overview
    • TrueTone Voice & Profile
    • Content Generation
    • Social Scheduling
    • Websites
  • Features
    • Features overview
    • Email Generation
    • Blog Generation
    • Social Media Generation
    • Video + Teleprompter
    • Audiograms
  • Solutions

    Problems we solve

    • Content creation overwhelm
    • Inconsistent branding
    • Marketing without time

    Compare

    • TrueTone vs agencies
    • TrueTone vs generic AI
    • TrueTone vs DIY
  • Pricing
  • Resources
    • Blog
    • Use cases
    • What changes
    • Support
Log inStart your 7-day trial

The promise

Sound like you.
Ship like a team.

2-5 minutes with Tru. A week of content drafted by Monday morning, every word in your voice.

Start your 7-day trialSee the platform
  • 01Built for mortgage
  • 02Your voice preserved
  • 03Drafts you approve

Site footer

Your Voice. Authentically Amplified. The marketing operating system for mortgage professionals.

Audiences

  • Loan officers
  • Marketing teams
  • Enterprises

Platform

  • Overview
  • Pillars
  • Features
  • Pricing
  • Use cases

Resources

  • Blog
  • Support

Company

  • About
  • Contact
  • Join the waitlist

©2026 True Tone AI, Inc.

  • Privacy
  • Terms

Set in Signal & Hind. New Orleans, LA.

Layer 03, Distribution

One queue. Every channel. Thirty days ahead.

Approve a month of content in an afternoon. The queue ships through your busiest closing weeks, LinkedIn, Facebook, Instagram, X, and email, without you opening the app.

5

Channels, one queue

30

Days ahead

10+

Leads/month (avg)

Start your 7-day trial
Week view, auto-scheduledW17 / 52
M
T
W
T
F
S
S
  • MLinkedIn
    9:00 AM
  • TInstagram
    12:30 PM
  • WEmail
    8:00 AM
  • WX
    5:00 PM
  • TFacebook
    2:00 PM
  • FLinkedIn
    10:00 AM
  • SInstagram
    11:00 AM

Five channels

One voice. Five tones. Nothing copy-pasted.

LinkedIn formal, Facebook warm, Instagram visual, X punchy, email in your sign-off. Every channel gets the cadence it rewards , drawn from the same Profile, not retyped five times.

ChannelAudienceTonePeak window
  • LinkedIn

    Referral partners & industry voice

    Formal, analytical

    Tue–Thu · 8–10am

  • Facebook

    Past clients & local sphere

    Warm, relational

    Mon–Fri · 12–2pm

  • Instagram

    Listings, reels, visual updates

    Visual, punchy

    Daily · 11am–1pm

  • X

    Rate moves & market commentary

    Direct, fast

    Mon–Fri · 5–6pm

  • Email

    Newsletter & rate-lock alerts

    Your sign-off, your pace

    Mon · 8am · Fri · 9am

Scheduler in action

From draft to eight platforms.

Every piece you generate is one tap from the scheduler. LinkedIn, Facebook, Instagram, X, YouTube, TikTok, Threads, and Bluesky all wired straight in. Publish now, schedule for cadence, manage from one system. No exports. No copy-paste. No "remind me to post this later."

Mon

28

Tue

29

Wed

30

Today

Thu

01

Fri

02

Sat

03

Sun

04

08:00

Fed cut talk-track

12:00

Reels · 3 questions

17:00

Closing-day story

09:30

FHA limits primer

15:00

Rates this week

07:30

Renters who think they don't qualify

11:00

Mortgage 101 · 60s

14:00

Local market update

08:00

DPA programs in NC

13:00

Carousel · refi math

18:00

Quick win story

09:00

Q2 market note

16:00

Friday hot take

10:00

First-time buyer guide

10:00

Weekend recap

Ships to all eight

  • LinkedIn
  • Facebook
  • Instagram
  • X
  • YouTube
  • TikTok
  • Threads
  • Bluesky
See how scheduling works

Built by mortgage marketers

We built this because we lived it.

30+ years of combined leadership running marketing inside top mortgage shops. We watched every loan officer end up sounding like every other loan officer. So we fixed it.

Marketing leadership at

  • Movement Mortgage
  • Atlantic Bay Mortgage
  • Atlantic Coast Mortgage
  • Southern Trust Mortgage
  • Nationwide Mortgage Bankers
“Your voice is the only thing AI can’t fake. We made sure it doesn’t have to.”
From the founders
Jarrett Stanley, Co-founder & CEO
01

Jarrett Stanley

Co-founder & CEO

View profile↗
Corey Shelton, Co-founder & CTO
02

Corey Shelton

Co-founder & CTO

View profile↗