The promise
TrueTone is the marketing operating system that learns your voice and the topics worth posting, in minutes. From there, every blog, email, social post, video, and audiogram lands in your voice.
Pillar 01 · Capture
Tru runs a 2-5 minute conversational interview. What comes out: your TrueTone Voice (the voice model used for audio anywhere in the system) and your TrueTone Profile (8 named traits structured across 6 captured layers). The source of truth behind every word the system writes for you.
Tru session · in progress
Capturing both, in parallel
Tru is speaking
TrueTone Voice
6%
Voice model · cadence, pitch, timbre
TrueTone Profile
3%
8 named traits · 6 captured layers
Your AI onboarding guide
Tru is the AI interviewer who runs your TrueTone capture. The questions are open-ended on purpose. People say truer things mid-sentence than they ever do in a self-description box, and Tru is built to catch the difference.
Walk me through who you are, personally and professionally.
The session
The interview happens once, during onboarding. The screen is built for a good conversation, not a live dashboard. When you wrap, your transcript and full TrueTone Profile are waiting for you.
Tru, asking
After the conversation
Two captures come out of the same conversation. One drives every sound the system makes for you. The other drives every word.
Capture 01 · Audio
TrueTone Voice
The audio model.
Captured during the interview. Powers the audio anywhere your captured voice needs to come back: audiograms, blog readback on your site, future video voice clone.
Used for
Capture 02 · Text
TrueTone Profile
The personality + content model.
Eight named traits anchor the Profile. Six captured layers surround them: personality, communication style, speech patterns, professional indicators, content preferences, and unique voice markers. Together they drive every word the system writes for you across all five channels.
The 8 core traits
The Voice is how you sound. The Profile is how you write.
What gets captured
Your TrueTone Profile is a structured model with depth. Eight named traits anchor it; six captured layers wrap those traits with the nuance the system needs to write like you.
The 6 layers around them
A Big-5 framework scored from your interview answers, plus your stated strengths.
How you address the reader, how warm you stay, how directly you push.
Pacing, pauses, vocal energy. The cadence underneath what you say.
How you build trust, how you demonstrate expertise, how you lead a conversation.
What channels you default to, what audience you write for, what techniques engage them.
The phrases nobody else uses the way you do. The fingerprint that makes a draft unmistakably yours.
Each trait, captured
Names tell you what each trait is. Captures tell you what each one looks like for you: the words you reach for, the words you avoid, the cadence you write in. Eight traits, all the way down.
The overall character of how you communicate: warm, direct, dry, energetic, restrained.
Captured
“Warm and direct. Doesn't hedge. Sounds like a friend who happens to know mortgages.”
Where you sit on the casual-to-buttoned-up spectrum, and when you switch.
Captured
“Professional but not stiff. First-name basis with everyone. No 'utilize' or 'leverage.'”
Whether you lean dry, warm, self-deprecating, or deadpan, and how often you reach for it.
Captured
“One light touch per piece. Dry. Never at the client's expense.”
How freely you show feeling in writing, from reserved to openly enthusiastic.
Captured
“Restrained on hype, generous on care. Lights up about first-time buyers.”
How deep you go on specifics: whether you over-explain, under-explain, or hit the middle.
Captured
“Detailed enough to be trusted, brief enough to be read. Always shows three scenarios.”
The words you use: your default phrases, the jargon you avoid, the metaphors you reach for.
Captured
“'Snapshot, not a sentence.' 'Window keeps shrinking.' Avoids 'pre-approved' on first contact.”
How long your natural pieces run: the rhythm and density of your writing.
Captured
“Punchy. Short setup, short punchline, then one longer sentence to bring it home.”
How you invite a response: the kind of CTA you use, the way you open the next conversation.
Captured
“Closes on a directive ('Lock today.' 'Call by Friday.'). Never 'DM me' or 'let's connect.' Earns the next step.”
Where your Voice shows up
You record your Voice once with Tru. From there, every audio moment in the system is yours.
Tru asks
“Walk me through how you’d explain a rate lock to a first-time buyer.”
Two to five minutes with Tru. Pause, restart, or re-record any answer until it sounds like the real you. The same conversation captures your Voice and builds your Profile.
Where · Voice capture
Your TrueTone Voice narrates every audiogram you publish. When someone hits play, it's you they hear.
Where · Audiogram
maya.truetone.ai/blog
Refi vs. recast: when each one earns its keep
5 min read · Maya Patel
Every post on your site has a one-tap play button. Readers tap, and the post plays back as if you recorded it yourself.
Where · Blog readback
Same prompt, two outputs
Same prompt run through a generic AI on the left, your TrueTone Profile on the right. One could be anyone’s. The other could only be yours.
“Write a LinkedIn post about the Fed holding rates this week.”
Generic AI
No Profile🚨 BIG NEWS! 🚨 The Federal Reserve has decided to HOLD interest rates steady this week! What does this mean for YOU as a homebuyer? In this rapidly changing market, it's more important than ever to leverage every advantage! Don't let this opportunity slip through your fingers! 🏠💰 Let's connect! 👇
The tells
Profile-driven · Maya Patel
With ProfileThe Fed held rates this week. A hold isn't a signal. It's a pause. For buyers waiting on cuts before they pull the trigger, this is the third hold in a row. The window keeps shrinking. It doesn't reopen because you waited longer. If your payment fits today, lock today.
The signatures
Built by mortgage marketers
30+ years of combined leadership running marketing inside top mortgage brands. We watched loan officers struggle to make content, marketing teams fail to keep up with demand, and brand messaging dilute into an afterthought. So we decided to fix it.
“Your voice is the asset, not something to replace. We put jet fuel behind it.”
