16:9 · Landscape
YouTube · long-form · home page hero clips
The promise
2-5 minutes with Tru. A week of content drafted by Monday morning, every word in your voice.
Channel 04 · Video
Tru drafts the script in your voice. The built-in teleprompter smooth-scrolls in time with how you read. Auto-captions in your saved brand styles. Record in landscape, square, or portrait — match any platform.
Recording session
Teleprompter · 9:16
Teleprompter · scrolling
Most homeowners default to refinancing.
But sometimes the cheaper, cleaner play is a recast.
And most people have never heard of it.
the cheaper, cleaner play
The teleprompter
The teleprompter listens for the words you’re saying and advances the script to match. Pause to gather a thought, the prompter pauses too. Speed up, the prompter keeps pace. No foot pedal, no stage director.
Refi vs. recast · 0:45 short-form script
RecordingMost homeowners default to refinancing.
It’s the obvious move.
But sometimes the cheaper, cleaner play is a recast.
And most people have never heard of it.
Two scenarios where a recast wins...
Live · simulated teleprompter
Speech-paced · multi-aspect · auto-caption
What’s in the channel
What you can actually do inside the video channel — from script to teleprompter to captions to multi-platform deploy.
Tru drafts the video script against your captured Profile. Three length presets: 30s, 60s, long-form.
The prompter advances at the pace you actually read. Pause, the prompter pauses. Speed up, it keeps up.
Captions render automatically using your saved brand styles. Switch styles in one click; the look carries.
Record once in any aspect ratio. 16:9 for YouTube, 1:1 for feed, 9:16 for Reels and TikTok.
Save unlimited caption looks — colors, fonts, weights, drop shadows. Pick one per video, or match per platform.
Stop recording, the clip lands in the social scheduler queue with captions baked in and platform routing pre-set.
Three aspect ratios
Pick the aspect before you hit record. The teleprompter and the caption preview both adjust to match the frame you’ll be filming in.
16:9 · Landscape
YouTube · long-form · home page hero clips
1:1 · Square
Instagram feed · LinkedIn feed · cross-platform safe
9:16 · Portrait
Instagram Reels · TikTok · YouTube Shorts
Caption styles
Save unlimited caption styles — colors, fonts, weights, tape highlights. Each video picks one. Switch any time. Four examples below; build your own.
Brand Bold
SavedTHE WINDOW KEEPS SHRINKING
Editorial Serif
SavedThe window keeps shrinking
Soft Mono
Savedthe window keeps shrinking
Highlight Tape
SavedThe window keeps shrinking
How video connects to the system
The video channel reads from your Profile, deploys through the Scheduling pillar, and (soon) leans on the captured Voice for voice-over without recording.
Reads from
Script writing pulls from cadence, niche specialties, rate philosophy, and the rest of the 8 core traits.
See the ProfileDeploys via
Stop recording, the clip and captions land in the Scheduling pillar — YouTube, Reels, TikTok routing pre-set.
How scheduling worksFuture · Voice clone
Tied to the captured TrueTone Voice — generate voice-over for stock-footage workflows. Coming soon to the Video channel.
About the VoiceBuilt by mortgage marketers
30+ years of combined leadership running marketing inside top mortgage shops. We watched every loan officer end up sounding like every other loan officer. So we fixed it.
Marketing leadership at
“Your voice is the only thing AI can’t fake. We made sure it doesn’t have to.”