Overview

The whole system, one voice.

Capture who you are, then create on every channel, on-brand, on time.

See the system

Built for

  • For loan officersYour personal brand, automated
  • For marketing teamsScale without burnout
  • For enterprisesComprehensive solutions at scale

Architecture

Four pillars. One voice.

How the system is built, end-to-end. Capture, generate, schedule, publish.

Browse all pillars

Capture

  • TrueTone Voice & ProfileTru interview, voice model, and the 8 traits + 6 layer captured profile

Create & ship

  • Content GenerationDaily seeds, your-own ideas, every channel
  • Social SchedulingMonth/week/list views, 8 platforms, manage connections
  • WebsitesHosted site, full CMS, blog sync, lead capture, calculators

Channels

Five channels. Each one drafted in your voice.

Email, blog, social, video, audiograms. Every channel with the features that make it ship-ready.

Browse all features

Long-form

  • Email GenerationFull builder, preview, export to CRM
  • Blog GenerationFull posts, social tie-in, voice-readback on your site

Short-form

  • Social Media GenerationText only, or image upload + generation
  • Video + TeleprompterSmooth-scroll script, captions, landscape/square/portrait
  • AudiogramsCustom captions, your voice, 5 templates, deploy to scheduler

Why TrueTone

For the work you’re already doing.

Less overwhelm, fewer vendors, marketing that finally sounds like you.

Pricing & plans

Problems we solve

  • Content creation overwhelm
  • Inconsistent branding
  • Marketing without time

Compare

  • TrueTone vs agenciesAn order of magnitude lower cost
  • TrueTone vs generic AIAI that learned you, not the internet
  • TrueTone vs DIYMarketing that runs while you close
Pricing

Learn

How LOs put it to work.

Mortgage marketing essays, scenarios, and help the moment you need it.

Read the blog

Browse

  • BlogMortgage marketing essays
  • Use casesHow LOs run their week
  • What changesBefore / with TrueTone
  • SupportGet help
Log inStart trial
01Menu
  • Platform
    • Platform overview
    • For loan officers
    • For marketing teams
    • For enterprises
  • Pillars
    • Pillars overview
    • TrueTone Voice & Profile
    • Content Generation
    • Social Scheduling
    • Websites
  • Features
    • Features overview
    • Email Generation
    • Blog Generation
    • Social Media Generation
    • Video + Teleprompter
    • Audiograms
  • Solutions

    Problems we solve

    • Content creation overwhelm
    • Inconsistent branding
    • Marketing without time

    Compare

    • TrueTone vs agencies
    • TrueTone vs generic AI
    • TrueTone vs DIY
  • Pricing
  • Resources
    • Blog
    • Use cases
    • What changes
    • Support
Log inStart your 7-day trial

The promise

Sound like you.
Ship like a team.

2-5 minutes with Tru. A week of content drafted by Monday morning, every word in your voice.

Start your 7-day trialSee the platform
  • 01Built for mortgage
  • 02Your voice preserved
  • 03Drafts you approve

Site footer

Your Voice. Authentically Amplified. The marketing operating system for mortgage professionals.

Audiences

  • Loan officers
  • Marketing teams
  • Enterprises

Platform

  • Overview
  • Pillars
  • Features
  • Pricing
  • Use cases

Resources

  • Blog
  • Support

Company

  • About
  • Contact
  • Join the waitlist

©2026 True Tone AI, Inc.

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Set in Signal & Hind. New Orleans, LA.

Channel 04 · Video

The script,
and the prompter that paces with you.

Tru drafts the script in your voice. The built-in teleprompter smooth-scrolls in time with how you read. Auto-captions in your saved brand styles. Record in landscape, square, or portrait — match any platform.

Start your 7-day trialSee all five channels

Recording session

Teleprompter · 9:16

● Recording

Teleprompter · scrolling

Most homeowners default to refinancing.

But sometimes the cheaper, cleaner play is a recast.

And most people have never heard of it.

the cheaper, cleaner play

00:14 / 00:459:16 portrait · captions on

The teleprompter

Scrolls at the speed you actually talk.

The teleprompter listens for the words you’re saying and advances the script to match. Pause to gather a thought, the prompter pauses too. Speed up, the prompter keeps pace. No foot pedal, no stage director.

🔒app.truetone.ai/create/video/draft-0413
Video · teleprompter

Refi vs. recast · 0:45 short-form script

Recording

Most homeowners default to refinancing.

It’s the obvious move.

But sometimes the cheaper, cleaner play is a recast.

And most people have never heard of it.

Two scenarios where a recast wins...

Now reading
Speech-paced scroll
SpeedautoFontXL

Aspect

Caption style

Maya · brand bold

Switch in 1 click

Deploy when done

  • YouTubeon
  • Instagram Reelson
  • TikTokon

Live · simulated teleprompter

Speech-paced · multi-aspect · auto-caption

What’s in the channel

Six features. One channel.

What you can actually do inside the video channel — from script to teleprompter to captions to multi-platform deploy.

  1. Feature 01

    Script drafted in voice

    Tru drafts the video script against your captured Profile. Three length presets: 30s, 60s, long-form.

  2. Feature 02

    Smooth-scroll teleprompter

    The prompter advances at the pace you actually read. Pause, the prompter pauses. Speed up, it keeps up.

  3. Feature 03

    Auto-captions, brand-styled

    Captions render automatically using your saved brand styles. Switch styles in one click; the look carries.

  4. Feature 04

    Landscape · Square · Portrait

    Record once in any aspect ratio. 16:9 for YouTube, 1:1 for feed, 9:16 for Reels and TikTok.

  5. Feature 05

    Save your caption styles

    Save unlimited caption looks — colors, fonts, weights, drop shadows. Pick one per video, or match per platform.

  6. Feature 06

    Deploy via the scheduler

    Stop recording, the clip lands in the social scheduler queue with captions baked in and platform routing pre-set.

Three aspect ratios

Record for any platform.

Pick the aspect before you hit record. The teleprompter and the caption preview both adjust to match the frame you’ll be filming in.

16:9

16:9 · Landscape

YouTube · long-form · home page hero clips

1:1

1:1 · Square

Instagram feed · LinkedIn feed · cross-platform safe

9:16

9:16 · Portrait

Instagram Reels · TikTok · YouTube Shorts

Caption styles

Save the look once. Apply to every clip.

Save unlimited caption styles — colors, fonts, weights, tape highlights. Each video picks one. Switch any time. Four examples below; build your own.

Brand Bold

Saved

THE WINDOW KEEPS SHRINKING

Editorial Serif

Saved

The window keeps shrinking

Soft Mono

Saved

the window keeps shrinking

Highlight Tape

Saved

The window keeps shrinking

How video connects to the system

One channel. Three handoffs.

The video channel reads from your Profile, deploys through the Scheduling pillar, and (soon) leans on the captured Voice for voice-over without recording.

Reads from

TrueTone Profile

Script writing pulls from cadence, niche specialties, rate philosophy, and the rest of the 8 core traits.

See the Profile

Deploys via

Social Scheduling

Stop recording, the clip and captions land in the Scheduling pillar — YouTube, Reels, TikTok routing pre-set.

How scheduling works

Future · Voice clone

Voice-over without recording

Tied to the captured TrueTone Voice — generate voice-over for stock-footage workflows. Coming soon to the Video channel.

About the Voice

Built by mortgage marketers

We built this because we lived it.

30+ years of combined leadership running marketing inside top mortgage shops. We watched every loan officer end up sounding like every other loan officer. So we fixed it.

Marketing leadership at

  • Movement Mortgage
  • Atlantic Bay Mortgage
  • Atlantic Coast Mortgage
  • Southern Trust Mortgage
  • Nationwide Mortgage Bankers
“Your voice is the only thing AI can’t fake. We made sure it doesn’t have to.”
From the founders
Jarrett Stanley, Co-founder & CEO
01

Jarrett Stanley

Co-founder & CEO

View profile↗
Corey Shelton, Co-founder & CTO
02

Corey Shelton

Co-founder & CTO

View profile↗